Calling all marketing lecturers – opportunity to contribute to an interuniversity marketing competition

Leeds Trinity University are hoping to run a Yorkshire-wide interuniversity marketing competition in semester 2. This will be similar to the format CIM’s ‘The Pitch’ competition but will only be available to level 4 students studying at a university in Yorkshire.

The proposed competition will encourage students to work together in small groups in response to a marketing challenge. Students will gain valuable skills including teamwork, leadership, problem solving and marketing analysis. It will also be a valuable addition to student CV’s.

If you are interested in finding out more, or being part of the working group to create and launch the competition, please contact Gaynor Cross, Marketing Lecturer.

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Digital Storytelling for ‘hard to reach’ students

Digital storytelling can be a powerful tool for capturing student voices, especially those which seek to challenge a norm or prevailing culture. They can raise awareness of the differences experienced by students pre-HE, through transition and induction, on feelings of confidence, and of the challenges faced in retention and progression.

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YU Technical Assistance (YUTA)

The YU Technical Assistance (YUTA) project ran between January 2014 and September 2015. With LEP support YU gained European Regional Development funding to help universities engage in both the development and operation of the European Union Structural Plan (2014-2020). The aims of the project were to:

  • Improve collaboration between the LEPs in Leeds City Region; York, North Yorkshire and East Riding; and Humber, and Yorkshire’s universities to ensure a shared approach to development of the LEP’s strategic economic plans;
  • Identify and develop a pipeline of strategic collaborative projects for possible European investment;
  • Promote good practice on the use of innovation funding and European Structural and Investment Funding (ESIF) in the higher education sector. This aim was made possible by funding from HEFCE.

Publications include:

The conference to publicise and promote its findings, positioned YU nationally, working closely with national bodies, such as Universities UK.

YUTA actively enabled YU to convene project groups for key sectors of the Yorkshire economy. By the submission date for proposals in May 2015, expression of interests for ESIF funding were submitted in medical innovation (MedTech Innovation, led by the University of Leeds); in bio-economy (BioVale, led by the University of York); innovation in high growth SMEs (Access Innovation, led by the University of Leeds); and start-up support for SMEs (Ad:venture, led by Leeds City Council).

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