New YU Report: Universities and ‘Place Promotion’ in West Yorkshire

Report written by James Ransom, YU Associate

This discussion paper provides an overview of some of the key issues shaping the contribution of universities and higher education institutions (HEIs) to the promotion of place, and to attracting inward investment and increased trade into Yorkshire and the Humber, and in particular West Yorkshire.

It should be read against the background of the government’s commitment to increase total research and innovation (R&I) investment to 2.4 percent of national GDP, in particular as foreign-owned businesses in the UK spend more on this activity than domestically-owned businesses.

In addition, it also provides a contribution to discussions that have taken place at various times in the region as to how universities and HEIs help to attract and embed business investment and trade within and across city/sub-regions, regions and the Northern Powerhouse. The report also seeks to inform the emergent 2021-2025 Leeds City Region Trade Strategy.

This work is intended to stimulate debate and to provide a basis for potential actions going forwards. Overall, the region’s universities are well-positioned to strengthen their strategic relationships with Combined Authorities, metro mayors, local government, LEPs, business and others, and to collectively showcase nationally and internationally the unique strengths of higher education (HE) in the region as an asset to attract investment and jobs. In particular, some practical and immediate actions could include providing a feed of relevant university-focused news reports for local inward investment web portals, promoting the local higher-level skills base, and utilising international students and alumni more strategically.

Download the full report. (Opens in new tab).

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